Microsoft’s Internet Explorer browser hasn’t been my daily work browser for many years, and I can’t see that changing anytime soon. There are many reasons that I’m not going to go into, but these days it’s mostly about what I’m familiar with. From the satisfaction numbers I’ve seen, IE is still quite the powerhouse browser-of-choice for a large majority of Internet users, but it’s not my cup of tea.
But this post isn’t really about my selection of browser. Rather, it’s about an interesting online initiative focusing on Kinsa, the Kid’s Internet Safety Alliance.
The campaign, dubbed Browse with Confidence is a new online destination designed to promote safe browsing using Microsoft’s IE 8 browser and features links to product information, and downloads.
But that’s not all
The really cool part about this is the way the Browse with Confidence initiative is generating funds for Kinsa. As you can see in this image, Microsoft Canada is donating $2.00 when you ‘post your support’ on your Facebook Wall. The more people post, the more Kinsa gets. Simple.
So, yeah, Microsoft gets a little PR bump out of this, but in my mind, the big benefit is to Kinsa, who:
“…helps to find, rescue and heal child victims of abuse whos images are shared on the Internet.”
For more information, check out the video, or hit Kinsa’s website. And consider giving your support to Kinsa.
Microsoft’s Browse with Confidence news release