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Category: Marketing

  • Expected: Keurig’s attempt to ‘DRM’ its coffee cups totally backfired

    I’m amazed that someone thought that apply­ing DRM to a cof­fee machine was a good idea. Using single-use dis­pos­able cof­fee pods is not great for the envir­on­ment — we use a refil­lable pod, which would be locked out under the Keur­ig 2.0 system. Con­sumers hate DRM — in music, in movies, in any­thing — but…

  • Goodbye Apple. Hello Alberta School of Business!

    I guess it’s about time I men­tion it broadly, rather than simply hint at it or just let a few folk know. As of the end of the month, I’ll be leav­ing my very cool and amaz­ing world-class fam­ily at Apple retail and join­ing the team at the Alberta School of Busi­ness at the Uni­ver­sity of…

  • It’s Home. Apple’s Holiday Video Ad.

    Look closely, you’ll see Edmon­ton bus stop signs, Ada bvld. homes, and maybe even a river val­ley tobog­gan hill. More details on the mak­ing of the ad here. And more video used in the mak­ing of spot.

  • Testing a newsletter. Want to help?

    Hey all, I’m test­ing out some news­let­ter soft­ware for Tess’s Steeped Tea con­sultancy and I’ve a favour to ask; I want to test it tonight but need warm bod­ies to receive it and offer feed­back 🙂 If you want to help, sign up here (http://g1z.me/1fjAbBk). Feel free to unsub­scribe after the test, or if you…

  • What is it about a Moleskine?

    It’s a note­book, plain and simple. A very well-made note­book, to be sure. It is, per­haps, a premi­um note­book (which would jus­ti­fy the price). I know, I have one. And it’s quite nice. Yet, Mole­skine is also a brand that brings a lot of emo­tion and sen­ti­ment to the humble note­book. Note­books are about remem­ber­ing things,…

  • And we have a winner…

    This week­end was a busy one with the reg­u­lar life stuff, as well as draw­ing a win­ner for the Palm Pre 2 giveaway con­test. Through a rigirous and exact­ing pro­cess of fil­ter­ing new fol­low­ers review­ing tweets, and gen­er­at­ing a ran­dom num­ber a ran­dom num­ber of times — the win­ner of the Palm Pre 2, Touch­stone…

  • Woot! New Canon Rebel T3 cameras

    Last year around this time, Can­on intro­duced the Rebel T2i (also known as the EOS 550D). An awe­somely speced-out cam­era, as all the Rebel’s are, aimed squarely at the con­sumer Digit­al SLR and home video mar­ket — yes, the Rebel T2i was a true hybrid. Well, today Can­on reprised that tune with the announce­ment of…

  • 5 days left to win a webOS 2.0 powered Palm Pre 2 phone!

    Well then, think there’s enough rel­ev­ant keywords in that post title? 😀 Good, because I really do want to make sure this little phone goes to a good home. WebOS2 is a funky little OS, and hard­ware run­ning it is very slick. So why not take a chance and enter the con­test — who knows, you could soon…

  • Show your parents you care — tech style

    It’s highly likely that many of you, like me, are responsible for technical support of your families’ computer systems and internet connection. Earlier today I found a great little microsite (by Google) that’ll help you suppo...

  • I read the news today (oh boy)

    If you’ve been without power and not heard the news today, The Beatles music lib­rary is now avail­able from Apple’s iTunes store for down­load. Joy. No, I’m not overly enthused by this, as I already own digit­al cop­ies of all the Beatles music that I’m inter­ested in. I bought them on CD years ago, and…

  • Interesting business model for eBook

    Earli­er this week I found an eBook over on Zen­Hab­its. The book looks inter­est­ing and I’m look­ing for­ward to giv­ing it a read, but the think that caught my eye was the busi­ness mod­el; you can get the book for free. The whole book, as a down­load­able eBook. Free. Now, there is a Premi­um ver­sion…

  • The Steve Jobs Way

    Tomor­row Apple will likely announce a new look and feel for the Mac­Book Air and an update (per­haps sig­ni­fic­ant) to their flag­ship oper­at­ing sys­tem, OSX. And once again, the real­ity dis­tor­tion field sur­round­ing Steve Jobs’ present­a­tions will be set to full power. It’ll be an inter­est­ing day, I’m sure. Espe­cially since Steve ripped into Google,…