Finally. If it’s Friday then it’s time for a video.

Earli­er this week OK Go par­ted ways with their record label in order to have more cre­at­ive and pub­lish­ing con­trol over their music videos. Short ver­sion — EMI was not let­ting their videos be pub­lished through You­Tube. Longer ver­sion and over­view at Fast­Com­pany.

Since that rela­tion­ship has ended, the fol­low­ing link to the You­Tube video of OK Go’s awe­some ‘This too shall pass’ video is my simple way of sup­port­ing their move. Well done.