Earlier today I responded to a tweet by @gregbd about forming a reading club for Trust Agents:
And now we’ve done it. It’s a public Wave that you should be able to find by searching with:public "Trust Agents"
in the Google Wave search box, and since it’s public, feel free to join in and share your thoughts!
We’re still figuring out how this will work — just like I’m still figuring out Google Wave, but I’ve just completed Chapter 1 of Trust Agents so I thought I’d share my input to the Wave here:
Just finished Chapter 1. The book is sizing up to be an interesting read, though I expected it to be pretty good as I’ve read Chris Brogan’s work before.
I found the first chapter to be a good introduction and overview into what Social Media is and can do.
What I found especially interesting was the section titled; How Trust Is Modified by Media.
I’ve worked in various forms of mainstream media through my careers, and have to agree that there are many people who don’t yet get Social Media℠, and are trying to push old marketing concepts into it.
It’s not the same a Broadcast Radio or TV and the audience’s trust of those older media are hugely diminished, because we’ve learned to dis-trust that media, and even be skeptical of ‘news’ these days.
Since SM leverages the crowd and the technology, we have built-in ‘truth detection’ systems — which looks to me like a new and trustworthy media.
In this chapter I also like the Action Items: I’ve had ‘listening stations’ set up before, but this was one of the best descriptions I’ve heard of how and why to set one up.
I’m going to have to re-read this chapter…there’s too many good things in it to absorb in a single read.
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