Social media and the power of influence

If you’ve been fol­low­ing me or this blog for a while, you’ll know that I’m a huge social media fan — it just seems like the right medi­um that makes online com­mu­nic­a­tion easi­er. But one subtle aspect of social media is that it’s a very slick con­duit for word of mouth mar­ket­ing, pro­mo­tion, and advert­ising — which is why spam­mers jumped in with both feet quite early on; they real­ized the power of this medium.

Recently I’ve helped some friends out with a tech. pro­ject that really has a bit of poten­tial. It has noth­ing to do with spam, and a lot to do with influ­ence. You’ve seen me tweet about it and know it as Empire Aven­ue. Yes, there’s a link, click it and see what we’re doing. Then come back here when you’re done — I’ll wait.

Ah, back now? Excel­lent. Until we launch I’m not able to talk about too many details, so please for­give the high­er-than-nor­mal vague­ness factor, but I will sally onward with this post.

On the site you’ve seen ref­er­enced things like ‘The People’s Mar­ket’. And Pants. Per­haps influ­ence too…

But the really cool part of that page is when you click the blog link at the top and sub­sequently read the latest on our ‘pro­ject’.

And the really cool part (oh, wait, I said that already). The OTHER really cool part is that we’re launch­ing a beta. Yes, I know every Inter­net star­tup since Google has a beta; but folk seem to like them and they do give us valu­able feed­back, so yeah, we’ve got one too.

So, yep, we’re hav­ing a beta and look­ing for a few good folk inter­ested in social media and the power of influ­ence. And since you’re actu­ally doing a bit of work for us, help­ing us test out this mon­ster and all, we’re giv­ing a little back:

Enter your email for early access to the beta and an exclus­ive Achieve­ment that will nev­er be avail­able to any­one in the world or the uni­verse ever again.

What’s an achieve­ment? That’s a ques­tion for later, but the ques­tion for now is; do you want in? If so, drop us a line at beta@empireavenue.com. We’ve got lim­ited spots ini­tially, but we’ll add your name to the list and roll them out as we can.

And yes, we do expect people will write about the beta, that’s fine. And we encour­age it, so if you have a blog, let us know — we’ll try and get you in earlier 😉

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