Getting a handle on influence and online content creation

As you may be aware, especially if you’ve been blasted by my twitter stream recently, I’m helping some friends out with the Empire Avenue beta. I’ve written before about Social Media and the Power of Influence, but today I’m going to talk about a few things I’ve learned over the last few weeks.

A few things about Empire Avenue:

  • Empire Avenue is about your online Value and your online Influence
  • Empire Avenue’s The People’s Market is a fantasy stock market where the commodity being traded is your Influence.
  • You can buy, sell, trade virtual shares in anyone on the site and rate the value of their personal online brand.

Why I’m into it
For me, it’s about understanding my value to you, my loyal minions friends and readers. There are many models out there for ranking reach, breadth, popularity and power of your blog, or Twitter stream. But there’s really nothing that takes the next step and helps you understand your online value to your readers, no matter the medium be it Flickr, Facebook, Twitter, etc.

Value in Empire Avenue is determined a number of ways, and that’ll likely be cause for speculation as we move through the beta periods and into full launch later this summer. I believe the details of Empire Avenue algorithms will remain secret, much the same way that Google keeps their search algorithms under tight wraps.

How it helps me
Empire Avenue, as I’m beginning to understand through use, is showing me through activity on my ‘stock’ what members of the Beta think of my content, and of me as a content generator.

Sure, many be speculating or guessing. They’re not really reading my posts and understanding my value, tailriding on the activity of others. That’s fine too, especially since we’re in such a small-sample beta right now.

But, when we start opening the beta up, allowing friends to bring their friends into the mix, these tailriders may be in for a surprise as ‘popularity’ may not be as admirable trait in the marketplace.

I don’t know, but I’m looking forward to see how things shake out.

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