Social Media Sensation: the Old Spice Guy?

By now you’ve likely seen the Old Spice Super­bowl ad where a buff and attract­ive spe­ci­men of the male­ness man­euvers through a highly improb­able selec­tion of scenes, while speak­ing well-writ­ten and witty prose pro­mot­ing him­self as ‘the man your man could smell like’.

It’s an awe­some spot because it’s fun, seems highly improb­able, and is irrev­er­ent. …more

This post is an excerpt from one of my weekly posts on the Future Shop Techb­log. Check out the full post here.