Trust and Influence Online — is there such a thing?

I’ve been involved with the Internet since the ‘90s. Over that time I’ve learned the hard way that you can’t always trust what you read online. Back in the day, it was ‘You can’t always trust what you read or see on TV’. Hoax email were the trade of the day, and eventually sites like Snopes helped distinguish the real from the hoax. The media has evolved since the end of the last century, but our need to be able to trust what we consume through that media hasn’t. …more

This post is an excerpt from one of my weekly posts on the Future Shop Techblog. Check out the full post here.