Posts tagged as:

Marketing

Finally. If it’s Friday then it’s time for a video.

March 12, 2010
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Earlier this week OK Go par­ted ways with their record label in order to have more cre­at­ive and pub­lish­ing con­trol over their music videos. Short ver­sion — EMI was not let­ting their videos be pub­lished through You­Tube. Longer ver­sion and over­view at Fast­Com­pany.
Since that rela­tion­ship has ended, the fol­low­ing link to the You­Tube video of […]

Tagged as: DRM, Entertainment, Friday, Marketing, Music, OK Go, publishing, Video, YouTube

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Chuck Norris — eat your heart out.

February 4, 2010
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You know, I’m thinkin’ Chuck Nor­ris could learn a thing or two from this guy. He’s got pan­ache, gets the girls, doesn’t seem to break a sweat in tight situ­ations, and occa­sion­ally drinks beer.

Hat Tip to Larysa at Clickfree

Tagged as: advertising, Beer, Character, Chuck Norris, fun, Marketing, Video, viral

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Still wondering why people follow me on Twitter

January 15, 2010
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Last year, I wrote a couple of posts explor­ing the reas­ons why people fol­low me on Twitter:

Won­der­ing why people fol­low me on Twit­ter?
The reas­ons why people fol­low me on Twitter

Well a year has passed since I did that basic research, and Twit­ter has been ‘improved’ in the mean­time — revised ReTweet func­tion, Lists, new desktop […]

Tagged as: Communications, followers, Following, Marketing, PR, Social Media, Spam, twitter

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Blogging is nothing to be afraid of

November 24, 2009

Though the name Blog sounds hor­rible; per­haps the name of a large pool of dank, dark, brack­ish water that even­tu­ally spawns a mon­ster so hor­rible, only the most stal­wart of cleft-chinned her­oes could pos­sibly defeat it, Blog­ging really is noth­ing to fear. Really… …more

This post is an excerpt from one of my weekly posts […]

Tagged as: Blogging, Blogging, Communications, Marketing, PR, Writing

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Want to get more ReTweets (RT)?

November 3, 2009
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I just had a quick con­ver­sa­tion with a friend about ReTweets. Not enough for a full blog post, but an idea I didn’t want to not write about.
The concept is to leave enough room so that any­one who wants to retweet you doesn’t have to work to do it.
Here’s a simple for­mula I use:
140 — (RT @<your twitter […]

Tagged as: Marketing, promotion, retweet, Social Media, Tweet, twitter

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The reasons why people follow me on Twitter

March 4, 2009

In the pre­vi­ous post, I star­ted to answer the ques­tion “Why people fol­low me on Twit­ter.” I went through some back­ground, reviewed my tweet his­tory, and wrote a bit about my exper­i­ence using Twit­ter’s Dir­ect Mes­sage (DM) to ask the ques­tion.
This follow-on post gets into the actual reas­ons and num­bers.
Over the three months I conducted […]

Tagged as: Communications, followers, Following, Marketing, PR, Social Media, Spam, twitter

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