Interesting business model for eBook

Earlier this week I found an eBook over on ZenHabits. The book looks interesting and I’m looking forward to giving it a read, but the think that caught my eye was the business model; you can get the book for free. The whole book, as a downloadable eBook. Free.

Now, there is a Premium version of the eBook available that includes a lot more interesting looking content.

This business model reminds me of  ‘Director’s Cut’ DVDs. You get the basic movie, the Director’s cut, the out-takes, the concept art, maybe a making-of video, and director commentary, over and above the basic movie.

Content you’re paying a premium for.

So, this 27 chapter eBook is free, and the premium stuff looks like it might be worth paying for, if you think it’ll add value to the basic content in the eBook.

Well, I’m going to bite, and give it a read. It’s free. It may (or may not) entice me into checking out the premium version, but at the very least, I’ll get some ideas. And hopefully learn something.

And try and figure out how this business model really makes sense.

1. All 27 chapters of the free ebook
Along with a crapload of extra material …

2. How-to videos
Going into more depth on focus-related topics:

  • How to Single-task
  • Beating the Fears of Disconnecting
  • How to Find Stillness & Disconnect
  • Focus & Health, Part 1: eating healthy and getting active
  • Focus & Health, Part 2: sleep and stress

3. Audio interviews with experts

4. Bonus chapters from Leo

  • creativity and practicing deep focus
  • finding stillness and reflection
  • how to start changes on a broader level

5. Bonus chapters from other writers

6. Bonus PDF guides

  • How to create new habits
  • Quick-start decluttering guide
  • Focused email guide

The Steve Jobs Way

Tomorrow Apple will likely announce a new look and feel for the MacBook Air and an update (perhaps significant) to their flagship operating system, OSX. And once again, the reality distortion field surrounding Steve Jobs’ presentations will be set to full power. It’ll be an interesting day, I’m sure. Especially since Steve ripped into Google, RIM,  and smaller-sized tablet computers in an earnings call earlier this week.

Coincidentally, last week Bloomberg released a good, detailed episode of Game Changers focusing on Steve Jobs.

Through interviews with friends, former colleagues and business associates, GAME CHANGERS reveals the many layers of the intensely private Steve Jobs – his style of leadership, management and creative process. Interviews include Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned Venture Capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple “Mac Evangelist” and Silicon Valley Entrepreneur, Guy Kawasaki and Robert X.Cringely, technology journalist and former Apple employee.

Also coincidentally, former “Mac Evangelist” Guy Kawasaki re-released (for free) his 20yr. old insight into a particular period in Apple’s life titled The Macintosh Way.

The Macintosh Way is the first book that Guy Kawasaki wrote. Guy recently got the rights back for the book, and he’s offering it free to people who follow @GuyKawasaki on Twitter.

So, it seems that this is a good week to brush up on your Steve Jobs / Apple Knowledge — for free! Now just need to dust off my copy of iWoz and my week will be complete.

Personal Indulgance: Airplanes and Photography

Earlier this week I found a rather cool website that combines two of my interests; photography and aviation.

YouLikeAirplanesToo.com is a simple little Tumblr blog that profiles interesting aviation photography.

It’s clean, almost sparse, giving all the attention to the images. Which I appreciate. Maybe you will too!

Spending good money on nothing, it’s not a new concept.

Disclosure: I’m involved with an organization that has virtual goods and currency  — and yes, you can exchange real money for virtual goods in it.

fv_250.jpgThe virtual economy is heating up. GigaOm reports that Facebook Could Make $250M From Virtual Goods Next Year; make money from stuff that isn’t tangible. Stuff you can’t hold in your hands. Yet, the concept of virtual isn’t really new, it’s really just a new label applied to an ancient concept.

It is kind of interesting, when you think of it. For the vast majority of human history, ideas used to be the only type of non-physical ‘object’ that people would pay money for — ideas manifested as stories, concepts, music, inventions, etc.

Someone had to come up with the idea. And if it was good, then someone paid for that idea.

Then, the idea had to be transformed into reality — a play, a symphony, a building perhaps. The idea becomes physical (for a short time if you’re witnessing a performance). But still you have the physical manifestation of something created in the mind of someone.

Today, we have the virtual manifestation of ideas. Virtual in that when they manifest, they exist only in the medium they were designed for — a Farmville farm lovingly tended and nurtured by someone using a keyboard and mouse. Or an Elvish Archer who’s virtual skills and abilities have been carefully selected and honed.

Today’s virtual goods economy is wonderful, exciting, and offers huge new opportunities that didn’t exist before — from the swetshop goldfarmer to the (mobile-device-app-store) developer– doing work that has no physical manifestation can be both a pastime and a career.

But it shouldn’t surprise us that people and organizations can make money in this way — because we’ve been doing it for thousands of years. Only this medium is new.



This post of is one of many I publish weekly at the Future Shop Techblog. Read more of my stuff here.


Quartet on iPad – Sweet Dream [Video]

Happy Friday! Found this earlier in the week and decided it’d be perfect for my current fascination with iPad music apps. Four musicians playing amplified iPads as a quartet. Quite nice!

The iPad Orchestra from Alex Shpil on Vimeo.

Oh, and the app they’re playing is Seline HD — I’ve not checked it out yet, but just might 🙂