Interesting business model for eBook

Earlier this week I found an eBook over on ZenHabits. The book looks interesting and I’m looking forward to giving it a read, but the think that caught my eye was the business model; you can get the book for free. The whole book, as a downloadable eBook. Free.

Now, there is a Premium version of the eBook available that includes a lot more interesting looking content.

This business model reminds me of  ‘Director’s Cut’ DVDs. You get the basic movie, the Director’s cut, the out-takes, the concept art, maybe a making-of video, and director commentary, over and above the basic movie.

Content you’re paying a premium for.

So, this 27 chapter eBook is free, and the premium stuff looks like it might be worth paying for, if you think it’ll add value to the basic content in the eBook.

Well, I’m going to bite, and give it a read. It’s free. It may (or may not) entice me into checking out the premium version, but at the very least, I’ll get some ideas. And hopefully learn something.

And try and figure out how this business model really makes sense.

1. All 27 chapters of the free ebook
Along with a crapload of extra material …

2. How-to videos
Going into more depth on focus-related topics:

  • How to Single-task
  • Beating the Fears of Disconnecting
  • How to Find Stillness & Disconnect
  • Focus & Health, Part 1: eating healthy and getting active
  • Focus & Health, Part 2: sleep and stress

3. Audio interviews with experts

4. Bonus chapters from Leo

  • creativity and practicing deep focus
  • finding stillness and reflection
  • how to start changes on a broader level

5. Bonus chapters from other writers

6. Bonus PDF guides

  • How to create new habits
  • Quick-start decluttering guide
  • Focused email guide