I’m Moving to Empire Avenue!

This likely won’t come as a shock to many of you; I’ve been invited to go work on Empire Aven­ue. Of course, I said yes. Start­ing Thursday, Septem­ber 1st, my role will be, as with any star­tup, kinda fuzzy to begin with. Offi­cially I’ll be the Dir­ect­or of Social and Com­munity Man­age­ment. In real­ity, I’ll […]

Brown paper packages tied up with string…

If you fol­low my Twit­ter stream you know that I’m help­ing some friends out with a very cool Social Media pro­ject called Empire Aven­ue.  We’ve got­ten a little bit of press about it lately, most not­ably this art­icle on Mash­able. I’ve not talked about Empire Aven­ue a lot on my blog as I wasn’t really […]

Getting a handle on influence and online content creation

As you may be aware, espe­cially if you’ve been blas­ted by my twit­ter stream recently, I’m help­ing some friends out with the Empire Aven­ue beta. I’ve writ­ten before about Social Media and the Power of Influ­ence, but today I’m going to talk about a few things I’ve learned over the last few weeks. A few […]

Social media and the power of influence

If you’ve been fol­low­ing me or this blog for a while, you’ll know that I’m a huge social media fan — it just seems like the right medi­um that makes online com­mu­nic­a­tion easi­er. But one subtle aspect of social media is that it’s a very slick con­duit for word of mouth mar­ket­ing, pro­mo­tion, and advert­ising […]