bradgrier.com

Category: Marketing

  • Social media and the power of influence

    If you’ve been fol­low­ing me or this blog for a while, you’ll know that I’m a huge social media fan — it just seems like the right medi­um that makes online com­mu­nic­a­tion easi­er. But one subtle aspect of social media is that it’s a very slick con­duit for word of mouth mar­ket­ing, pro­mo­tion, and advert­ising…

  • Predicting tech announcements is easy

    In the days before Steve Jobs and the Apple crew paraded the iPad around the stage in San Fran­cisco, I wrote a couple of items about the (then named) Apple iSlate / iTab­let device. In one, I lis­ted the 6 things I wanted to see in an Apple Tab­let, the oth­er, more rel­ev­ant to this…

  • How the Apple Tablet can really succeed

    Giv­en that Apple isn’t really pay­ing atten­tion to my mus­ings, I’m rather free to go on about things I *think* they can do to make their products, and make them better. I’ve been fol­low­ing Apple’s tab­let designs since the New­ton Mes­sage pad. An inter­est­ing device, yet not very practical. I’m com­pletely smit­ten by my iPod…

  • The Tablet Cometh: Some thoughts on Apple’s announcement

    Next Wed­nes­day, Apple will host one of the most anti­cip­ated tech­no­logy announce­ments of the year, per­haps of this still-fresh decade. The reas­on for this level of atten­tion is that every­one anti­cip­ates that Apple will re-launch a device that the industry has been try­ing to make work for 20 years — the Tab­let computer. As some pun­dits…

  • Still wondering why people follow me on Twitter

    Last year, I wrote a couple of posts explor­ing the reas­ons why people fol­low me on Twitter: Won­der­ing why people fol­low me on Twitter? The reas­ons why people fol­low me on Twitter Well a year has passed since I did that basic research, and Twit­ter has been ‘improved’ in the mean­time — revised ReTweet func­tion,…

  • Look! Over there!! It’s a Tablet…but wait, there’s another…

    One Tab­let, two tab­lets, three tab­lets, four. This week’s a zoo, I can­’t take it any more! …more This post is an excerpt from one of my weekly posts on the Future Shop Techb­log. Check out the full post here.

  • I get a new label

    The fol­low­ing post is a Quick­Hit™ — an art­icle or post I found online and thought was import­ant enough to share dir­ectly with you. Of course, you’ll see my thoughts or opin­ions pre­pen­ded or appen­ded to this post, oth­er­wise I’m just scrap­ing con­tent, and that’s not the intent. Accord­ing to this art­icle on Mar­ket­ing­Daily, I’m…

  • Why I’m not recommending an eBook reader this Christmas

    This hol­i­day sea­son it seems that the eBook read­er is the must-have tech gift. I can under­stand why: Port­able — it’s easi­er to carry one eRead­er loaded with a few hun­dred (or thou­sand!) books Search­able — some of the eRead­ers can  scan and search for text pas­sages, let­ting you book­mark them for future reference Annota­tions — in…

  • Want to get more ReTweets (RT)?

    I just had a quick con­ver­sa­tion with a friend about ReTweets. Not enough for a full blog post, but an idea I did­n’t want to not write about. The concept is to leave enough room so that any­one who wants to retweet you does­n’t have to work to do it. Here’s a simple for­mula I use: 140 -…

  • Major Tom cover version — official free download available

    You’ve likely heard it in the Lin­coln MKZ com­mer­cials, but last night I finally paid atten­tion to the ad and listened… and heard this awe­some ver­sion inbetwixt shows. So obvi­ously I had to find it somewhere. After scour­ing Google videos and all, I’d finally resigned myself to hav­ing to listen to it through this blip.fm…

  • Reasons why I unfollow someone on Twitter

    Recently I had a great dis­cus­sion on Twit­ter about Unfollowing…a much dis­cussed top­ic of etiquette amongst the Twitterati. One school of thought is that when someone fol­lows you on Twit­ter, it’s prop­er for you to fol­low them back. That’s not my belief though. If that were the case, then it would be impossible for me to…

  • The reasons why people follow me on Twitter

    In the pre­vi­ous post, I star­ted to answer the ques­tion “Why people fol­low me on Twit­ter.” I went through some back­ground, reviewed my tweet his­tory, and wrote a bit about my exper­i­ence using Twit­ter­’s Dir­ect Mes­sage (DM) to ask the question. This fol­low-on post gets into the actu­al reas­ons and numbers. Over the three months…