From the category archives:

Marketing

Finally. If it’s Friday then it’s time for a video.

March 12, 2010
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Earlier this week OK Go par­ted ways with their record label in order to have more cre­at­ive and pub­lish­ing con­trol over their music videos. Short ver­sion — EMI was not let­ting their videos be pub­lished through You­Tube. Longer ver­sion and over­view at Fast­Com­pany.
Since that rela­tion­ship has ended, the fol­low­ing link to the You­Tube video of […]

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“I’m an iPad. And I’m a Courier.”">I’m an iPad. And I’m a Courier.”

March 8, 2010

Ah yes, the Apple vs Microsoft rivalry is heat­ing up again after this weekend’s ‘leak’ (stra­tegic release?) to Engad­get of all sorts of inter­est­ing Cour­ier tid­bits. But what wasn’t said? Are they really aim­ing at the same audi­ence? Why did Microsoft name it after a font? …more

This post is an excerpt from one of […]

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Social media and the power of influence

February 15, 2010
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If you’ve been fol­low­ing me or this blog for a while, you’ll know that I’m a huge social media fan — it just seems like the right medium that makes online com­mu­nic­a­tion easier. But one subtle aspect of social media is that it’s a very slick con­duit for word of mouth mar­ket­ing, pro­mo­tion, and advertising […]

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Predicting tech announcements is easy

January 29, 2010
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In the days before Steve Jobs and the Apple crew paraded the iPad around the stage in San Fran­cisco, I wrote a couple of items about the (then named) Apple iSlate / iTab­let device. In one, I lis­ted the 6 things I wanted to see in an Apple Tab­let, the other, more rel­ev­ant to this […]

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How the Apple Tablet can really succeed

January 25, 2010
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Given that Apple isn’t really pay­ing atten­tion to my mus­ings, I’m rather free to go on about things I *think* they can do to make their products, and make them bet­ter.
I’ve been fol­low­ing Apple’s tab­let designs since the New­ton Mes­sage pad. An inter­est­ing device, yet not very prac­tical.
I’m com­pletely smit­ten by my iPod Touch. It […]

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The Tablet Cometh: Some thoughts on Apple’s announcement

January 22, 2010
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Next Wed­nes­day, Apple will host one of the most anti­cip­ated tech­no­logy announce­ments of the year, per­haps of this still-fresh dec­ade.
The reason for this level of atten­tion is that every­one anti­cip­ates that Apple will re-launch a device that the industry has been try­ing to make work for 20 years — the Tab­let com­puter.
As some pun­dits predict, […]

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