Gerry McGovern Masterclass — essential content for content managers (part three)

photo cred­it: iDream_in_Infrared Part three: The good, the bad, and the con­tent developer. This is the third part of an inter­view with Krista Vie­ira, my co-work­er and recent attendee of Gerry McGov­ern’s Mas­ter­class for web con­tent pro­fes­sion­als. Part one focuses on know­ing your audi­ence. Part two is about keywords, care­words and focus. In this part, […]

Gerry McGovern Masterclass — essential content for content managers (part two)

photo cred­it: Thomas Hawk Part Two: Words, Care­words, and Focus This is the second part of an inter­view with Krista Vie­ira, my co-work­er and recent attendee of Gerry McGov­ern’s Mas­ter­class for web con­tent pro­fes­sion­als. Part one focused on know­ing your audi­ence (good advice for any com­mu­nic­at­or). In this part, Krista talks about care­words and focus­ing […]

Gerry McGovern Masterclass — essential content for content managers (part one)

photo cred­it: Dav­id Ascher Recently a col­league atten­ded the Gerry McGov­ern Mas­ter­class on web­site con­tent man­age­ment. For those of you not schooled in the eso­ter­ic yet not-so-obscure art of web­site con­tent man­age­ment, Gerry McGov­ern is an industry-lead­ing Guru. People tend to listen to what he has to say, even if they can­’t con­vince their organ­iz­a­tions […]