It’s a notebook, plain and simple. A very well-made notebook, to be sure. It is, perhaps, a premium notebook (which would justify the price). I know, I have one. And it’s quite nice.
Yet, Moleskine is also a brand that brings a lot of emotion and sentiment to the humble notebook. Notebooks are about remembering things, writing them down to have later — and the Moleskine brand is based around the concept of being the best notebook you can use to remember. Just check out this description from the Moleskine website’s about page:
Moleskine was created as a brand in 1997, bringing back to life the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. A trusted and handy travel companion, the nameless black notebook held invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books.
Today, the name Moleskine encompasses a family of nomadic objects: notebooks, diaries, journals, bags, writing instruments and reading accessories, dedicated to our mobile identity. Indispensable companions to the creative professions and the imagination of our times: they are intimately tied to the digital world.
A lot of famous people use(d) Moleskines, and a lot of people wax eloquently about the virtues of the notebook.
And now, they can do the same about the free official Moleskine app, for iPad and iPhone / iPod Touch:
The official Moleskine App for iPhone and iPad allows you to express your creativity through text, images and sketches. Pick a classic Moleskine notebook paper style, create a new thought and start to type or draw choosing amongst different colors and sizes. Once you are done with your thought, you can store it on your device and make edits whenever you want.
- Pick a Moleskine notebook paper style: plain, ruled, squared
- Write and edit a text note
- Sketching tool
- Insert and play with your personal images
- Catalogue as many memories as you want with a full range of categories
- Play with images provided by Moleskine
- Geo-tag each note created and create a virtual map of your memories
- Share your notes with friends through email or social networks
Of course, the Moleskine app is also a marketing tool to get the Moleskine name on your iOS device, get you comfortable and familiar with the Moleskine name, and presumably get you curious about the actual paper notebook.
Marketing aside, the app is a fairly good notebook app, with some interesting features. And it’s free, so what have you got to lose — maybe it’ll work for you, as the original notebook worked for Hemingway, back in the day.
This post of is one of many I publish weekly at the Future Shop Techblog. Read more of my Lifestyle Technology articles here.