The Steve Jobs Way

Tomorrow Apple will likely announce a new look and feel for the MacBook Air and an update (perhaps significant) to their flagship operating system, OSX. And once again, the reality distortion field surrounding Steve Jobs’ presentations will be set to full power. It’ll be an interesting day, I’m sure. Especially since Steve ripped into Google, RIM,  and smaller-sized tablet computers in an earnings call earlier this week.

Coincidentally, last week Bloomberg released a good, detailed episode of Game Changers focusing on Steve Jobs.

Through interviews with friends, former colleagues and business associates, GAME CHANGERS reveals the many layers of the intensely private Steve Jobs – his style of leadership, management and creative process. Interviews include Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned Venture Capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple “Mac Evangelist” and Silicon Valley Entrepreneur, Guy Kawasaki and Robert X.Cringely, technology journalist and former Apple employee.

Also coincidentally, former “Mac Evangelist” Guy Kawasaki re-released (for free) his 20yr. old insight into a particular period in Apple’s life titled The Macintosh Way.

The Macintosh Way is the first book that Guy Kawasaki wrote. Guy recently got the rights back for the book, and he’s offering it free to people who follow @GuyKawasaki on Twitter.

So, it seems that this is a good week to brush up on your Steve Jobs / Apple Knowledge — for free! Now just need to dust off my copy of iWoz and my week will be complete.

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