Lifestyle and Emerging Technology In Plain English

Confirmed: Millions of hours lost due to Pac Man

It looks like someone tired of play­ing Pac Man and decided to try and cal­cu­late how many hours of lost time could be attrib­uted to that ‘80s arcade clas­sic reima­gined by Google:

This week­end, we took a hard look at Pac-Man D-Day and com­pared it with pre­vi­ous Fri­days (before and After Google’s recent redesign) and found some notice­able dif­fer­ences. We took a ran­dom sub­set of our users (about 11,000 people spend­ing about 3 mil­lion seconds on Google that day) The aver­age user spent 36 seconds MORE on Google.com on Fri­day.. Thank­fully, Google tossed out the logo with pretty low “per­ceived afford­ance” – they put an “insert coin” but­ton next to the search but­ton, but I ima­gine most users missed that. In fact, I’d wager that 75% of the people who saw the logo had no idea that you could actu­ally play it. Which the world should be thank­ful for.

The res­ult — 4.82 mil­lion hours lost. Wait until Google does Galaxian!

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