The following post is a QuickHit(tm) — an article or post I found online and thought was important enough to share directly with you. Of course, you’ll see my thoughts or opinions prepended or appended to this post, otherwise I’m just scraping content, and that’s not the intent.
Technology and electronics marketers may want to begin 2010 targeting a small but influential group of consumers who have some undue weight when it comes to influencing the purchases of others.
According to David Krajicek, managing director of technology with GfK Custom Research North America, this group of “techfluentials” is made up of highly connected individuals (indexing mostly under 30) who like to share their opinions about products that make their lives easier.
Or am I just an opinionated guy that likes to talk tech?
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