A few Twitter tips for TV media

Recently I had the oppor­tun­ity to help intro­duce a local TV news anchor to the rather con­vo­luted world of Twit­ter, via Twit­ter.

That ses­sion gave me pause to think about what the TV news media really knows about this new media and its denizens.

So, to save repeat­ing myself, and per­haps help a few other TV types enter into the Twitter-sphere, here’s some of the items we’d discussed.

• What’s Twit­ter all about? Check out the best Twit­ter intro. video ever.
• What’s an Avatar? Avatar = your icon, just another name. You use them on many net­works, Face­book, Linkedin, Twit­ter, etc. Here’s an example of an Avatar gen­er­ator.
  
• Shorter tweets work bet­ter. You’ve only got 140 char­ac­ters. Terse works in Twit­ter. Not like broad­cast. Don’t be con­ver­sa­tional. Get to your point quickly.
• What’s a ReTweet? ReTweet­ing or RT is when someone spreads your tweet to their list of fol­low­ers. I RT your mes­sage, and my tweeps see it. That’s why short tweet is bet­ter, it leaves room for RT without major re-editing.
• Tweet about some­thing that NOBODY ELSE HAS. This is where you add YOUR value to your fol­low­ers. Wire ser­vices are all on twit­ter. Plug some­thing exclus­ive to your broad­cast (and say so) rather then some­thing that moved on a wire service.
• That being said, sub­scribe to all the Twit­ter wire ser­vices and news organ­iz­a­tions in your geo­graphic region. Oth­er­wise you won’t know what’s hap­pen­ing in the Twitter-sphere that’s import­ant to your broadcast.
• Mon­itor men­tions about your Twit­ter account using http://search.twitter.com. Just enter your @username as the search cri­teria and you’ll see all the men­tions of your account.
• Remem­ber, Twit­ter is a Social Media. Inter­act with your fol­low­ers, don’t just ‘spam’ them with announce­ments of a story you’re run­ning in your next news­cast. Inter­ac­tion is key to devel­op­ing and main­tain­ing an audi­ence in the Twitter-sphere.

*** UPDATE *** I found this excel­lent list from the Poynter Insti­tute. If you’re get­ting your feet wet, this is the place to start!
*** UPDATE 2 *** Here’s another great list I plucked off of a recent #journ­chat (Twit­ter formal chat for journ­al­ists, writers, blog­gers, etc)

So, did I miss any­thing? Please feel free to add to this list in the com­ments. Oh, and feel free to fol­low me on Twit­ter

Tagged as: broadcast, How to, Media, News, newsroom, Social Media, television, tv, Tweet, twitter