Image via Wikipedia
Very easy. Ridiculously easy. Deliciously easy!
Zemanta is a wordpress plugin that works on the administrator side. Basically, it analyzes your post content, then starts recommending images (like the one to the right) and links to other articles based on your post content.
As well, when you set it up with your Amazon.com partner information, it’ll even automagically build links to media they carry, such as this classic usability book Don’t Make Me Think. Though I’m not sure how that’s working…need to play with it more.
Anyway, it is an interesting way to include more content from around the web in your post, if you feel the need to use a utility to help you with your research 
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That seems like a useful plug-in, especially for affiliate marketers, but I think it throws in too many links that are somewhat unnecessary (though, I suppose you could just remove them manually).
It’s not too bad actually. I’ve just finished another post for tomorrow morning. I used it to search for Creative Commons images (didn’t use what it suggested).
I also use the Photo Dropper plugin for Wordpress, and it generated the image I needed.
And yeah, I’m likely not going to be sprinkling too many links into my content…doesn’t add value for me.