Things I learned moving my blog to a new hosting service (it’s easy!)

by Brad Grier on May 27, 2008

in Blogging, How to

Over the last few weeks you’ll may have noticed that I’ve been writ­ing and twit­ter­ing about mov­ing my blog from the .net domain to .com.

A few years ago I man­aged to grab BradGrier.com when it came open, but I’d not decided what to do with it until recently. I’d been hav­ing some per­form­ance issues (my blog, that is) and decided to test a new host­ing provider.

So, the issue. How to move the blog, keep the same look and feel, not lose any Google Juice, and not lose any feed sub­scribers. Not a trivial set of considerations!

Of course, I turned to my good friend Google for advice:

  • How to Move Your Word­press Blog To A New Web host­ing — great tech­nical advice on back­ing up and restor­ing your WP blog
  • Use the Word­Press Data­base Backup plu­gin — I wrote about it recently when my blog crashed, but backups cre­ated with it are entirely suit­able for use in blog migration
  • Redir­ect­ing incom­ing traffic to the new blog — well, since I’m using the same data struc­tures and permalink struc­ture, the only change is one from .net to .com, this was quite simple; a .htac­cess 301 redir­ect as described here and here. Slightly tech­nical, but not really too tough.
  • Mov­ing RSS sub­scribers was also quite simple, since I use Feed­burner to man­age RSS sub­scrip­tions: simply change the Feed Title and Ori­ginal Feed URL on the Feed­burner Feed Details page. DO NOT CHANGE THE FEED ADDRESS as this will dis­con­nect your read­ers from your feed — a bad thing :)

A couple of other observations:

  • Set up your new blog/destination site first. Com­plete import­ing your data and build­ing your look and feel. Yes, also duplic­ate post­ing to this site. You will want to make sure as your read­ers move they don’t lose any content…especially for the tardy ones.
  • Imme­di­ately change the RSS Feed address in Feed­burner. Any new sub­scribers will never notice, as you are post­ing to both sites right?
  • Prom­in­ently post about the fact that you are mov­ing your blog. Add a wid­get or two to the side­bar (make them obvi­ous) to alert your read­ers to the fact that you are mov­ing. You want them to begin to identify with the new URL, not the old one, as soon as possible.
  • After a week or two, close com­ment­ing on the old feed, with a mes­sage dir­ect­ing read­ers to the new site.
  • After another week or two imple­ment 301 redir­ects. And test them! @hownottowrite and @lijit both recom­men­ded, through twit­ter, this HTTP header scan­ning tool and Fire­Fox plu­gin to val­id­ate the redir­ects (thanks again!).
  • Finally, remem­ber every place you’ve ever used the URL / Domain name, and change it.

So, after all that…did you notice? :)

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{ 3 comments… read them below or add one }

1 Barbara Ling May 27, 2008 at 5:35 am

I’d also add:

Make CERTAIN you include your track­ing script as well. Sev­eral times my vis­itor count dropped to 0 until I real­ized I had neg­lected this kinda sorta crit­ical step.…

Enjoy,

Bar­bara

2 Barney Moran May 27, 2008 at 6:23 am

Just as, or per­haps more crit­ical then which blog plat­form and the vis­ible func­tion of wid­gets, is the safety of the private inform­a­tion these plat­forms and wid­gets may be gath­er­ing, unbe­knownst to the unwit­ting Pub­lisher who installs them, about their site.

P.U.B. [Pub­lish­ers Union of Blog­gers] has pending inquires to Wid­get Pro­viders con­cern­ing how they gen­er­ate their income and what per­cent­age of this income goes to the Blog Pub­lisher mak­ing the crit­ical decision to allow a Wid­get on their site for their read­ers. In addi­tion we are request­ing trans­par­ency on the crit­ical issue of how the private stat­istic from Pub­lish­ers Blogs are being used, hope­fully with the Publisher’s permission!

P.U.B. expects to heard back from Lijit on these fin­an­cial and private stat­ist­ics issues from P.U.B’s inquiry we sent to Lijit in mid April 2008. When we do we will let great Blog Pub­lish­ers like you know their deal. Cur­rently we are also work­ing with Blog Pub­lish­ers to track per­form­ance hit eval­u­ations of Wid­gets too. Let us know if you have any fol­low up on any of these import­ant issues for the blog community.

Will pub­lish these res­ults to keep the com­munity of Blog Pub­lish­ers informed on this crit­ical com­pon­ent of Wid­gets on our Blogs.

Barney Moran, P.U.B.

3 bgrier May 28, 2008 at 9:17 am

@Barbara Ling: Very Good Point! I neg­lected to men­tion that I needed to manu­ally rein­stall all plu­gins and other cus­tom­iz­a­tions I’d made on the Old Blog. My ana­lyt­ics track­ing scripts are man­aged via plu­gins so it was cru­cial that I had this up and run­ning before I 301’d the old site. Thanks for that!

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