Things I learned moving my blog to a new hosting service (it’s easy!)

by Brad Grier on May 27, 2008

in Blogging,How to

Over the last few weeks you’ll may have noticed that I’ve been writ­ing and twit­ter­ing about mov­ing my blog from the .net domain to .com.

A few years ago I man­aged to grab BradGrier.com when it came open, but I’d not decided what to do with it until recently. I’d been hav­ing some per­form­ance issues (my blog, that is) and decided to test a new host­ing provider.

So, the issue. How to move the blog, keep the same look and feel, not lose any Google Juice, and not lose any feed sub­scribers. Not a trivial set of considerations!

Of course, I turned to my good friend Google for advice:

  • How to Move Your Word­Press Blog To A New Web host­ing — great tech­nical advice on back­ing up and restor­ing your WP blog
  • Use the Word­Press Data­base Backup plu­gin — I wrote about it recently when my blog crashed, but backups cre­ated with it are entirely suit­able for use in blog migration
  • Redir­ect­ing incom­ing traffic to the new blog — well, since I’m using the same data struc­tures and permalink struc­ture, the only change is one from .net to .com, this was quite simple; a .htac­cess 301 redir­ect as described here and here. Slightly tech­nical, but not really too tough.
  • Mov­ing RSS sub­scribers was also quite simple, since I use Feed­burner to man­age RSS sub­scrip­tions: simply change the Feed Title and Ori­ginal Feed URL on the Feed­burner Feed Details page. DO NOT CHANGE THE FEED ADDRESS as this will dis­con­nect your read­ers from your feed — a bad thing :)

A couple of other observations:

  • Set up your new blog/destination site first. Com­plete import­ing your data and build­ing your look and feel. Yes, also duplic­ate post­ing to this site. You will want to make sure as your read­ers move they don’t lose any content…especially for the tardy ones.
  • Imme­di­ately change the RSS Feed address in Feed­burner. Any new sub­scribers will never notice, as you are post­ing to both sites right?
  • Prom­in­ently post about the fact that you are mov­ing your blog. Add a wid­get or two to the side­bar (make them obvi­ous) to alert your read­ers to the fact that you are mov­ing. You want them to begin to identify with the new URL, not the old one, as soon as possible.
  • After a week or two, close com­ment­ing on the old feed, with a mes­sage dir­ect­ing read­ers to the new site.
  • After another week or two imple­ment 301 redir­ects. And test them! @hownottowrite and @lijit both recom­men­ded, through twit­ter, this HTTP header scan­ning tool and Fire­Fox plu­gin to val­id­ate the redir­ects (thanks again!).
  • Finally, remem­ber every place you’ve ever used the URL / Domain name, and change it.

So, after all that…did you notice? :)

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{ 3 comments… read them below or add one }

1 Barbara Ling May 27, 2008 at 5:35 am

I’d also add:

Make CERTAIN you include your tracking script as well. Several times my visitor count dropped to 0 until I realized I had neglected this kinda sorta critical step….

Enjoy,

Barbara

2 Barney Moran May 27, 2008 at 6:23 am

Just as, or perhaps more critical then which blog platform and the visible function of widgets, is the safety of the private information these platforms and widgets may be gathering, unbeknownst to the unwitting Publisher who installs them, about their site.

P.U.B. [Publishers Union of Bloggers] has pending inquires to Widget Providers concerning how they generate their income and what percentage of this income goes to the Blog Publisher making the critical decision to allow a Widget on their site for their readers. In addition we are requesting transparency on the critical issue of how the private statistic from Publishers Blogs are being used, hopefully with the Publisher’s permission!

P.U.B. expects to heard back from Lijit on these financial and private statistics issues from P.U.B’s inquiry we sent to Lijit in mid April 2008. When we do we will let great Blog Publishers like you know their deal. Currently we are also working with Blog Publishers to track performance hit evaluations of Widgets too. Let us know if you have any follow up on any of these important issues for the blog community.

Will publish these results to keep the community of Blog Publishers informed on this critical component of Widgets on our Blogs.

Barney Moran, P.U.B.

3 bgrier May 28, 2008 at 9:17 am

@Barbara Ling: Very Good Point! I neglected to mention that I needed to manually reinstall all plugins and other customizations I’d made on the Old Blog. My analytics tracking scripts are managed via plugins so it was crucial that I had this up and running before I 301′d the old site. Thanks for that!

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