How Canadians save money when buying books through Amazon.com

by Brad Grier on June 5, 2007

in Doing,How to,In the life,Marketing

If you’ve ever noticed the pri­cing on the back of a paper­back avail­able in Canada, you’ll notice that there are two prices lis­ted; US and Canadian.

With the cur­rent exchange rate (1.064 USD -> CAD) I thought I’d run a quick ana­lysis on pur­chas­ing four books from Amazon.ca and Amazon.com, and see which would be the best buy.

                    AMAZON.CA   USD         AMAZON.COM  USD
The Dip             $11.68      $12.39      $10.36      $10.36
Wikinomics          $20.48      $21.72      $17.13      $17.13
Getting Things Done $13.32      $14.12      $16.47      $16.47
Naked Conversations $20.15      $21.37      $16.47      $16.47      Saving (USD)
Totals                          $69.59 		        $60.43      $9.16

As you can see, on those four items, you’d qual­ify for free ship­ping, and save $ 9.16 in the process.

Now this method won’t work for everything, as some items Amazon.com sells are duti­able upon entry into Canada.

And, of course, prices fluc­tu­ate fre­quently on these online ser­vices, so your mileage may vary.

But this does stim­u­late some questions…why are Cana­dian book­sellers still selling books at the Cana­dian price as marked on the book? Don’t they real­ize they’ll lose busi­ness by char­ging at this rate? Wouldn’t it make more sense for them to be com­pet­it­ive, or are the profit mar­gins so slim that they have to use that price to cover their oper­at­ing expenses?

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{ 2 comments… read them below or add one }

1 S. Tremblay June 5, 2007 at 12:51 pm

I am guessing that there are Canadian laws that would prevent them to do so. Plus they probably buy them at a marked down price from the CDN price so to make their mark they have to charge the CDN price. I’m sure it doesn’t make them happy. They’d rather sell at the lower price if they could.

2 Brad Grier June 5, 2007 at 1:18 pm

Not sure about the laws, but yeah, you’re likely right. They ordered the books months ago, at a specific price factoring in a specific profit margin.

Now the value of the dollar has changed, the printed price on the back of the book hasn’t and if they choose to compete against the USD price, they have to sell the book at a lower price, reducing profit.

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