Community Matters — a United Way Newsletter

Rolé: Pro­ject Man­ager and Editor.

United Way of the Alberta Cap­ital Region had a chal­lenge; how to inform exist­ing donors and volun­teers about organ­iz­a­tional news. The cur­rent news­let­ter wasn’t quite work­ing. The design was old and tired. It was time for a redesign. As well, it was time to refo­cus the dir­ec­tion of the news­let­ter to move it away from a broad, Ëœeverything to every­body’ type doc­u­ment to one that dir­ectly sup­por­ted organ­iz­a­tional goals. This is the res­ult, a news­let­ter with a stronger design, more and lar­ger images, as well as a new online dis­tri­bu­tion sys­tem (through the United Way web­site ).